Snap Acquires NextMind: where brain interface meets augmented reality

3 min read

“Why would a messaging app be interested in brain control?”

Snapchat AR support
first AR-powered stylish spectacles at a reasonable price. by Snap Spectacles

“Augmented Reality devices need to be light-weight. That’s not enough, we need lighter.”

Augmented Reality Instructions Editor (2010, Gady Yosef and Shachar Oz)

“Augmented reality interactions require new interfaces”

Why Combine Brain Interface with Augmented Reality?

1. Brain interface is silent

2. Brain interface requires a sensor in the back of the head

3. Brain interface makes other techs redundant

So, Why Am I So Happy?

Potential ethical issues presented by tech

Shachar Oz User experience oriented product owner with implementation skill-set. Passionate about bridging business goals with product identity. Extensive background in agile development cycle from prototype to release in both startup environment and corporate one. Hold an MBA for supercars and motorsports, and works in the italian automotive industry. Runs a consulting agency and augments innovation teams in the path-finding towards the right product. An invited speaker about effectively using game mechanics, emergent technologies, and designing engaging experiences. Teaches about entrepreneurship, user experience and discovering innovation, fast prototyping with Unity3D, robotics, and gamification.

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